Robert Louis Stevenson said, "Everyone lives by selling something." You sell yourself with a resume or portfolio. You sell your company news with a press release. You sell your ideas and expertise with promotional materials, website content and corporate communications.
Read MoreMark Twain sagely noted that "The difference between the right word and the almost right word is the difference between the lightning and the lightning bug."
Read MoreWelcome to the first of four articles about something we all do every day. Editing.
Everyone edits. Everyone. All the time.
Read MoreWhen is your best advertisement not an advertisement? When it's a press release.
In the competition for consumer attention, a well-written press release is one of your most important marketing tools.
Read MoreWritten communication is often the first impression you make on potential customers, business partners, or employers. Because of its significance to your marketing message, it is one of the most important aspects of your business.
Read MoreOfficial website for Sally Bacchetta, award-winning freelance writer, instructional designer, and author.
